Darrell Williams has conceived, written and overseen production of some of the DRTV industry’s most innovative and effective work. He helped pioneer the use of half-hour television to drive retail sales for Fortune 500 companies and was among the first to create “drive-to-web” DRTV. He  was instrumental  in developing program formats such as the “Storymercial” and “Documercial.” His efforts have gained national recognition by winning multiple awards for imaginative, successful long and short form DRTV. 

Clio

One Show

Caples

Addy

IBA Spike

NY Festivals

CLIENT / PROJECT
Affinion “Health Saver”
AOL “AOL TV”
Apple “The Martinetti’s Bring Home a Computer”
Apple “The Kids in Room 116”
Astrive Student Loans “Like Me”
Astrive Student Loans “Exams”
Beachbody “Les Mills Pump”
Bissell “White Room” Target Promo
Bissell “Bissell Boys – Lift Off “
Bissell “Bissell Boys – Pure Air Deluxe”
Bissell “Healthy Home Vacuum”
Black & Decker “Alligator Lopper”
Black & Decker “Grasshog”
Black & Decker “Hard Work”
Bombay Company “Buyer’s Journal”
Brookstone “Tranquil Moments”
Callaway Golf “Rule 35”
Can-Am ATV “Commander SSV”
Caudill & Associates
Char-Broil “Grill-2-Go”
Charter Hospital “How Help Happens”
Clayton Homes “A Home of Your Own”
Clatyon Homes “Less Than You Expect”
Clorox “Health & Wellness”
Clorox “Origin of Clean”
Clorox “Versatility”
Corning “Cook-It-All”
Corning “Browner/Crisper”
DirecTV
Dupont StainMaster
Excite@Home
Evinrude “Repower Now”
Evinrude “Durablity”
Evinrude “Easy To Own”
Evinrude “Synopsis”
Evinrude “Fuel Economy”
Evinrude “Web Ad”
Gazoontite.com “Breathe”
Generac “Power You Control”
Generac “OneWash”
Generac “Power To Go”
Ginsu “Professional Series”
Guthy|Renker
Hamilton Beach “Puranha”
Hanes Printables “The Bobby Show”
The Home Depot “Robogrip”
The Home Depot “Robohammer”
Humana “Conversations”
Humana “Interactive Touch Screen”
Icon “Triple Play”
Icon “You Were Born” Crosswalk
Icon “Flipper” Spacesaver Treadmill
Icon “Ab Resistor”
Icon “Asia”
Icon “JAMA Cardio Health”
Icon “No Dogs” Thinline Treadmill
Icon “Just Down the Street” Airglider
Inergi Fitness “Power Belt”
Kawasaki “Great Things”
Kodak “Walk in the Park”
Laurel Collegiate Loans “Cosign”
LifeLock “Questions” campaign
M&M Mars/Kal Kan “Bill Hudson”
Merck “Twins”
Met-Rx “Change”
Met-RX “Performance”
Met-Rx “Donut”
Mirro Wearever “Allegro Cookware”
MSNTV “The Change”
MSNTV “Straight Forward”
MSNTV “My Internet”
MSNTV “On Your Screen”
MSNTV “Zone to Zone”
Murad “It’s Science”
NetFlix “Things You Haven’t Tried”
NetFlix “Take 3”
Nordic Track “Change Your Life”
Ofoto “Every Picture”
Panasonic “Hepa Logic”
Panasonic “Pore Cleanser”
Philips “The Great Wall”
Philips “Motel Time Warp”
Philips “Metaphors” WebTV
Philips “Testimony” DVD Player
Philips “WebTV Classic”
Philips “Mr. Time” TIVO Intro
Philips “WebTV Plus”
Philips “Twins” ACDR
Philips “Memories” DVDR
Philips “HDTV Demo”
Philips “Shrek” DVD
Philips “Home Security System”
Philips “Golden Buddha”
Philips “Sid & Ed”
Philips “Blockbuster In-Store”
Polar C.I.C. “Heart Rate Monitor”
PR Nutrition “PR Bar”
PR Nutrition “Ironman Bar”
ProactivMD
Regence Blue Cross & Blue Shield “Winding Road”
Renewal by Andersen “Renew Your View”
Royal Caribbean International “Get Out There”
Rug Doctor “Clean Home”
SBC “Chant”
SBC “Money’s Worth”
SBC “Paying”
Sea-Doo “Spring Sales Event”
Seiko Communications “Man from O.C.E.A.N.”
Ski-Doo “Age Old Question”
The Sled Dogs Company “Yellow Snow”
Sony “SA-VA System”
Trilegiant “ID Secure” with Frank Abagnale
Toshiba “Channel DVD”
Tropicana Pure Premium “Breakfast Americana”
United States Postal Service “Pony Express”
Verizon Wireless “Bus Stop”

23+ YEARS OF DRTV EXPERIENCE

60+ BRANDS AND COUNTING

Darrell Williams has conceived, written and overseen production of some of the DRTV industry’s most innovative and effective work. He helped pioneer the use of half-hour television to drive retail sales for Fortune 500 companies and was among the first to create “drive-to-web” DRTV. He  was instrumental  in developing program formats such as the “Storymercial” and “Documercial.” His efforts have gained national recognition by winning multiple awards for imaginative, successful long and short form DRTV. 

Clio

One Show

Caples

Addy

IBA Spike

NY Festivals