I’ve worked with 60+ brands – from Apple to the USPS. Each client had a unique problem they wanted solved: whether it was turning around flagging sales, launching a new product, invigorating a stagnant brand, educating and persuading audiences to embrace a new perspective – just to name a few.
Some clients had a lot of money. Others were pinching pennies. Regardless, it was my job to provide the solution.
Here are a few samples of those solutions.
PRODUCT: Home Standby Generators
Highly successful program designed to level out the boom-to-bust sales cycles of disaster and weather-driven consumer demand.
PRODUCT: Les Mills Pump
This is the introduction to the half-hour paid program for the global phenomenon of the barbell-based workout program from New Zealand.
PRODUCT: Identity Protection
This is the :30 version from a DRTV campaign for LifeLock focusing on identity restoration services included with membership.
CLIENT: Renewal by Andersen
PRODUCT: Replacement Windows
This is the opening of a 30-minute program driving in-home sales consultations.
PRODUCT: Spring Sales Event
Action spot driving web visit for details and special offer certificates.
Example of non-DRTV work. This video was created to help the key buyer (husband) persuade his primary influencer (wife) during the pre-purchase phase.
CLIENT: United Sates Post Office
PRODUCT: USPS services
This program was created at the express direction of the Postmaster General. A combination of public relations and consumer education on USPS servces, including self-service kiosks.