DARRELL WILLIAMS DIRECT

16 – now CD / Writer

Develop and execute action-oriented advertising for direct and digital campaigns. Provide strategic insight and the ability to communicate in relevant consumer language. Proven skills in delivering results across all marketing channels.

GROUP MOJO

 07 – 16 Creative Director, Partner 

Creative strategist and key client contact on all agency work product. Creator of hundreds of web videos, television campaigns and corporate films. Developer and creator of corporate website, marketing and
sales materials.

EURO RSCG (HAVAS EDGE)

04 – 07 Senior Vice President, Creative Director

Spearheaded development of new opportunities in content advertising. Oversight of brand strategy development for key clients. Head of creative development efforts in new business.

EURO RSCG (HAVAS EDGE)

00 – 04 Director, Creative Development

Developed projects that merged digital and entertainment content. Creative Director and lead developer of branded content. Head of creative development efforts in new business.

THE TYEE GROUP

 93 – 00 Creative Director

Pioneered the use of half-hour television to drive retail sales for Fortune 500 clients. Managed creative teams in developing client campaigns. Active in new business and instrumental in a majority of new
business acquisitions.

THE REST

EDUCATION
University of Utah
US-Utah-Salt Lake City
Bachelor’s Degree Cum Laude

Accomplishments:
AAF NSAC Regional Winner
AFF NSAC Final Round Competition

ADDITIONAL INFORMATION
Clio, One Show, Caples, Addy, IBA Spike, NY Festivals. Wrote what AdWeek called the “1984 of Infomercials.” Pioneered “drive-to-retail” and “drive-to-web” DRTV. 2009 Cannes Short Film Corner finalist “Walter Ate a Peanut.”

DARRELL WILLIAMS DIRECT

16 – now CD / Writer

Develop and execute action-oriented advertising for direct and digital campaigns. Provide strategic insight and the ability to communicate in relevant consumer language. Proven skills in delivering results across all marketing channels.

GROUP MOJO

 07 – 16 Creative Director, Partner 

Creative strategist and key client contact on all agency work product. Creator of hundreds of web videos, television campaigns and corporate films. Developer and creator of corporate website, marketing and
sales materials.

EURO RSCG (HAVAS EDGE)

04 – 07 Senior Vice President, Creative Director

Spearheaded development of new opportunities in content advertising. Oversight of brand strategy development for key clients. Head of creative development efforts in new business.

EURO RSCG (HAVAS EDGE)

00 – 04 Director, Creative Development

Developed projects that merged digital and entertainment content. Creative Director and lead developer of branded content. Head of creative development efforts in new business.

THE TYEE GROUP

 93 – 00 Creative Director

Pioneered the use of half-hour television to drive retail sales for Fortune 500 clients. Managed creative teams in developing client campaigns. Active in new business and instrumental in a majority of new
business acquisitions.

THE REST

EDUCATION
University of Utah
US-Utah-Salt Lake City
Bachelor’s Degree Cum Laude

Accomplishments:
AAF NSAC Regional Winner
AFF NSAC Final Round Competition

ADDITIONAL INFORMATION
Clio, One Show, Caples, Addy, IBA Spike, NY Festivals. Wrote what AdWeek called the “1984 of Infomercials.” Pioneered “drive-to-retail” and “drive-to-web” DRTV. 2009 Cannes Short Film Corner finalist “Walter Ate a Peanut.”