FREEDOM FOREVER 30:00
CLIENT: Envision Response
PRODUCT: Freedom Forever Solar Power Systems
Worked with Envision Response to create a half-hour program for Freedom Forever featuring Richard Karn from “Home Improvement” as the program Host.
Writer: Darrell Williams
CAPILLUS 5:00
CLIENT: Havas Edge
PRODUCT: Capillus Laser Cap
Worked with Havas Edge to create a campaign for Capillus hair regrowth laser caps. This is the 5 minute version.
Writer: Darrell Williams
GENERAC 30:00
CLIENT: Generac
PRODUCT: Home Standby
Highly successful program designed to level out the boom-to-bust sales cycles of disaster and weather-driven consumer demand.
Writer & Creative Director: Darrell Williams
BLUE CROSS :60
CLIENT: Envision Response
PRODUCT: Blue Cross Blue Shield Medicare Advantage
This is the :60 version from a DRTV campaign for Blue Cross Blue Shield of Minnesota highlighting their extensive network and popularity.
Writer: Darrell Williams
LIFELOCK :30
CLIENT: LifeLock
PRODUCT: Identity Protection
This is the :30 version from a DRTV campaign for LifeLock focusing on identity restoration services included with membership.
Writer & Creative Director: Darrell Williams
BOND 30:00
CLIENT: Scarpaci Kellly
PRODUCT: Bond Personal Security
Worked with Scarpaci Kellly to create a half-hour program introducing Bond – an innovative personal security company anchored on live security agents available 24/7.
Writer: Darrell Williams
RENEWAL BY ANDERSEN 30:00
CLIENT: Havas Edge
PRODUCT: Renewal by Andersen
Worked with Havas Edge to create a half-hour program for RbA featuring Matt Muenster from HGTV and DIY Network as the program Host.
Writer: Darrell Williams
ESSENCE :30
CLIENT: Envision Response
PRODUCT: Essence Healthcare
This spot is part of a campaign for Essence Healthcare Medicare Advantage Plans.
Writer: Darrell Williams
HINT WATER :60
CLIENT: Envision Response
PRODUCT: Hint Water
This spot for Envision Response client Hint Water tells the story of how 100% sugar-free Hint Water was developed.
Writer: Darrell Williams
BEACHBODY 30:00
CLIENT: Beachbody
PRODUCT: Les Mills Pump
This is the introduction to the half-hour paid program for the global phenomenon of the barbell-based workout program from New Zealand.
Writer & Creative Director: Darrell Williams
SEA-DOO :30
CLIENT: Sea-Doo
PRODUCT: Spring Sales Event
Fast-paced spot announcing the spring sales event with 4-year warranty or low monthly payments.
Writer & Creative Director: Darrell Williams
HOOVER :30
CLIENT: Hoover Canada
PRODUCT: ONEPWR
This spot for Birchall & Associates client Hoover introduces Hoover’s ONEPWR cordless system.
Writer & Creative Director: Darrell Williams
HINT KIDS :60
CLIENT: Envision Response
PRODUCT: Hint Water
This spot for Envision Response client Hint Water introduces Hint’s new line of sugar-free flavored water for kids.
Writer: Darrell Williams
GENERAC 2:00
CLIENT: Generac
PRODUCT: Home Standby
Two minute spot promoting home standby generators from Generac.
Writer & Creative Director: Darrell Williams
MDHEARING 2:00
CLIENT: Scarpaci Kelly
PRODUCT: MDHearing
Worked with Scarpaci Kelly to develop a spot campaign for MDHearing from original concepts by Terry Finn.
Writer: Darrell Williams
BRAVA 2:00
CLIENT: Brava
PRODUCT: Brava Oven
Worked with Envision Response to develop a 2:00 spot featuring Chef Travis.
Writer & Co-Creative Director: Darrell Williams
RYOBI :30
CLIENT: Ryobi Canada
PRODUCT: ONEPWR
This spot for Birchall & Associates client Ryobi ties in with the Toronto FC for a fun spot about Ryobi’s line of ONE+ cordless products.
Writer & Creative Director: Darrell Williams
FREEDOM FOREVER 30:00
CLIENT: Envision Response
PRODUCT: Freedom Forever Solar Power Systems
Worked with Envision Response to create a half-hour program for Freedom Forever featuring Richard Karn from “Home Improvement” as the program Host.
Writer: Darrell Williams
CAPILLUS 5:00
CLIENT: Havas Edge
PRODUCT: Capillus Laser Cap
Worked with Havas Edge to create a campaign for Capillus hair regrowth laser caps. This is the 5 minute version.
Writer: Darrell Williams
GENERAC 30:00
CLIENT: Generac
PRODUCT: Home Standby
Highly successful program designed to level out the boom-to-bust sales cycles of disaster and weather-driven consumer demand.
Writer & Creative Director: Darrell Williams
BLUE CROSS :60
CLIENT: Envision Response
PRODUCT: Blue Cross Blue Shield Medicare Advantage
This is the :60 version from a DRTV campaign for Blue Cross Blue Shield of Minnesota highlighting their extensive network and popularity.
Writer: Darrell Williams
LIFELOCK :30
CLIENT: LifeLock
PRODUCT: Identity Protection
This is the :30 version from a DRTV campaign for LifeLock focusing on identity restoration services included with membership.
Writer & Creative Director: Darrell Williams
RENEWAL BY ANDERSEN 30:00
CLIENT: Havas Edge
PRODUCT: Renewal by Andersen
Worked with Havas Edge to create a half-hour program for RbA featuring Matt Muenster from HGTV and DIY Network as the program Host.
Writer: Darrell Williams
ESSENCE :30
CLIENT: Envision Response
PRODUCT: Essence Healthcare
This spot is part of a campaign for Essence Healthcare Medicare Advantage Plans.
Writer: Darrell Williams
HINT WATER :60
CLIENT: Envision Response
PRODUCT: Hint Water
This spot for Envision Response client Hint Water tells the story of how 100% sugar-free Hint Water was developed.
Writer: Darrell Williams
BEACHBODY 30:00
CLIENT: Beachbody
PRODUCT: Les Mills Pump
This is the introduction to the half-hour paid program for the global phenomenon of the barbell-based workout program from New Zealand.
Writer & Creative Director: Darrell Williams
SEA-DOO :30
CLIENT: Sea-Doo
PRODUCT: Spring Sales Event
Fast-paced spot announcing the spring sales event with 4-year warranty or low monthly payments.
Writer & Creative Director: Darrell Williams
HOOVER :30
CLIENT: Hoover Canada
PRODUCT: ONEPWR
This spot for Birchall & Associates client Hoover introduces Hoover’s ONEPWR cordless system.
Writer & Creative Director: Darrell Williams
HINT KIDS :60
CLIENT: Envision Response
PRODUCT: Hint Water
This spot for Envision Response client Hint Water introduces Hint’s new line of sugar-free flavored water for kids.
Writer: Darrell Williams
GENERAC 2:00
CLIENT: Generac
PRODUCT: Home Standby
Two minute spot promoting home standby generators from Generac.
Writer & Creative Director: Darrell Williams
MDHEARING 2:00
CLIENT: Scarpaci Kelly
PRODUCT: MDHearing
Worked with Sarpaci Kelly to develop a spot campaign for MDHearing from original concepts by Terry Finn.
Writer: Darrell Williams
MDHEARING 2:00
CLIENT: Brava
PRODUCT: Brava Oven
Worked with Envision Response to develop a 2:00 spot featuring Chef Travis.
Writer & Co-Creative Director: Darrell Williams
RYOBI :30
CLIENT: Ryobi Canada
PRODUCT: ONEPWR
This spot for Birchall & Associates client Ryobi ties in with the Toronto FC for a fun spot about Ryobi’s line of ONE+ cordless products.
Writer & Creative Director: Darrell Williams
