16 – now  CD / Writer

Darrell Williams Direct

Portland, Oregon

Solving problems creatively. Offering a unique combination of strategic insight and the ability to communicate in relevant consumer language. Special skills in creating action-oriented results. Brand protector and builder.

07 – 16 Creative Director, Partner

Group Mojo

Portland, Oregon

Managing Partner, Creative Director. Sole creative strategist and key contact on all client work product. Wrote and oversaw all client campaigns –  corporate films and videos for web, direct response television spots and infomercials. Created hundreds of videos for web, conceived and wrote television campaigns, created Mojo corporate website, marketing and sales materials.

04 – 07  Senior Vice President, Creative Director

Euro RSCG

Portland, Oregon

Head of creative for DRTV. Participated in brand strategy development for key clients. Had oversight for development and execution of critical projects and developed new creative opportunities in the field of content advertising. Led creative development efforts in new business.

00 – 04  Director, Creative Development

Euro RSCG

Portland, Oregon

Co-creative director on agency accounts with the added responsibility of developing new opportunities in the field of branded content. Worked with EURO network to develop potential client projects that would merge content, both digital and entertainment, with Portland’s long-standing film and television discipline.

93 – 00  Creative Director

The Tyee Group

Portland, Oregon

Pioneered the use of half-hour television to drive retail sales for Fortune 500 clients. Managed creative teams in the development of innovative TV commercials, DRTV spots, half-hour programs, corporate films, interactive DVDs, print and radio. Wrote many of the company’s most innovative and successful campaigns. Active in new business and business acquisitions.

EDUCATION

University of Utah  

US-Utah-Salt Lake City

Bachelor’s Degree Cum Laude

Accomplishments:

AAF NSAC Regional Winner

AFF NSAC Final Round Competition

ADDITIONAL INFORMATION

Clio, One Show, Caples, Addy, IBA Spike, NY Festivals. Wrote what AdWeek called the “1984 of Infomercials.” Pioneered “drive-to-retail” and “drive-to-web” DRTV. 2009 Cannes Short Film Corner finalist “Walter Ate a Peanut.”

Owner, Publisher

The Road Electric

Write and publish The Road Electric, a website that provides a fresh perspective on electric vehicles, alternative energy and sustainability. Research and develop exclusive content. EV owner and advocate.

16 – now  CD / Writer

Darrell Williams Direct

Portland, Oregon

  • Solving problems creatively.
  • Offering strategic insight and the ability to communicate in relevant consumer language.
  • Special skills in creating action-oriented results.

07 – 16 Creative Director, Partner

Group Mojo

Portland, Oregon

  • Creative strategist and key client contact on all agency work product.
  • Created content for hundreds of web videos, television campaigns and corporate films.
  • Created corporate website, marketing and sales materials.

04 – 07  Senior Vice President, Creative Director

Euro RSCG

Portland, Oregon

  • Spearheaded development of new opportunites in content advertising.
  • Participated in brand strategy development for key clients.
  • Led creative development efforts in new business.

00 – 04  Director, Creative Development

Euro RSCG

Portland, Oregon

  • Developed projects that merged digital and entertainment content with ageny film production discipline.
  • Co-creative director with added responsibility of developing branded content.
  • Led creative development efforts in new business.

93 – 00  Creative Director

The Tyee Group

Portland, Oregon

  • Pioneered the use of half-hour television to drive retail sales for Fortune 500 clients.
  • Managed creative teams in developing client campaigns.
  • Active in new business and business acquisitions.

EDUCATION

University of Utah  

US-Utah-Salt Lake City

Bachelor’s Degree Cum Laude

Accomplishments:

AAF NSAC Regional Winner

AFF NSAC Final Round Competition

ADDITIONAL INFORMATION

Clio, One Show, Caples, Addy, IBA Spike, NY Festivals. Wrote what AdWeek called the “1984 of Infomercials.” Pioneered “drive-to-retail” and “drive-to-web” DRTV. 2009 Cannes Short Film Corner finalist “Walter Ate a Peanut.”

Owner, Publisher

The Road Electric

Write and publish The Road Electric, a website that provides a fresh perspective on electric vehicles, alternative energy and sustainability. Research and develop exclusive content. EV owner and advocate.

 

Creative strategist, storyteller, roll up the sleeves and get things done. (503) 799-4085

Work hard.

Do great work.

Be good to people.

“I first met Darrell when I hired him to write and produce a program for the United States Postal Service. I spent several weeks getting to know him during the project. I have hired Darrell for other projects since then and wish I had something that could benefit from his talent now. He is one of my favorite people. He’s creative, professional, reliable, a great leader of his team, and a great collaborator with his team and with his clients. Even better, he is a genuinely humble and nice guy. He is also a terrific presenter. I had him present to the Postmaster General and USPS execs. He blew the room away. He has the ability to explain his ideas clearly and in terms a client appreciates (more of that professionalism he exhibits) while generating excitement. Do yourself a favor and hire Darrell. And, if you have any further questions, please don’t hesitate to contact me.”  | Jim Gorman • Gorman360

“Darrell is a top creative executive who brings a strong client focus and an innate ability to craft compelling customer focused messaging and advertising tactics to the table. As his client at Microsoft for ve years, Darrell provided more than the standard “cookie cutter” advertising agency recommendations. He listened to my business goals and helped provide out of the box thinking and messaging that conveyed difficult concepts quickly and easily to our target customers. The successful direct to consumer campaigns he helped create not only help us to exceed our business goals, but were noticed by Microsoft upper management for their unique blend of branding, messaging and direct sales. I have worked at several Fortune 100 companies and with many creative executives and agencies in the past. I can definitively state that Darrell is one of the most talented creative executives I’ve had the pleasure to work with. I highly recommend you hire him.” | Kevin Mizuhara • Traffic School 4 Busy People

“Whenever I hear that I have to direct a project in which Darrell is involved I immediately feel better. And it’s not because he’s a pushover. He always knows what he must capture, he is clear about the brief to me and he is very supportive of the creative process. He’s an incredibly articulate presenter and a superb writer. He never panics or loses his temper but remains cheerful and even tempered. He solves problems rather then passes the buck and he doesn’t have an ego when it comes to necessary changes or the real world getting in the way. He’s a believer in the principle that you can get a lot achieved in this world if you let other people take the credit for it. I know this because when I work with other creative people there is a heavy reliance on their own job security and looking good in front of their bosses. Darrell is just about the work and how being positive increases the chances that the work will benefit. I’ve done small projects that range from man in the street, to more ambitious projects that feature actors and set builds and multi camera set ups an through them all he is the same person. The quality of the work is all that matters and not the size of the job. But along the way he makes it a fun process for all of the crew. If he wants to make a suggestion he will do it in a way that you will think it’s your idea. Getting praised by Darrell means a lot because he is as smart as a whip and technically as informed as any crew member. He’s the complete deal.” | Jeremy Warshaw • The Observatory